It will not be wrong to say that videos have become a major part of the customers’ experience. According to Statista, 85% of the internet users prefer to watch videos over any other content. This is because videos can hold people’s attention and indulge them in the idea more conveniently. Moreover, video animations actually take the lead in all types of content. One of the major reasons for it is that complicated concepts and ideas can be presented to the audience in simple ways. The video animation business is HUGE! so huge that the United States alone has a market of nearly 270 billion USD. This is just the number to begin with, the future is even more flourishing with advancements in technology and creativity.

What Are Animated Explainer Videos?

Animated explainer videos are one of the leading ways for businesses to turn their potential customers into current clientele. They are widely used to explain a brand story in the most appealing and engaging way. One of the finest reasons for the adaptation of this idea is the ease of adjustment on any platform. Be it any social media site, the business’s website, or the user’s inbox, animated explainer videos fit perfectly in all mediums. In fact, the brands who use video content are more likely to get revenue growth 49% faster than the ones who not. Therefore, 87% of marketing professionals try to use video as a marketing tool.

Nonetheless, with the increased competition in the market, every business from every industry wants to have an edge over others. Hence, the explainer video production is evidently seeing an increase. The likeability of customers can be measured by the fact that 86% of customers believe having a demonstration video about the video at the time of purchase makes their shopping experience helpful. One more fact by Adobe states that consumers who encounter demo videos are 1.81 times more likely to buy a product than the ones who don’t.

Companies are in fact, ready to pay any price to explainer video services providers in order to get the results they are looking for. Precisely, the explainer animated videos have become the need of absolutely any business today, from lead generation to user experience to optimization on the web, they are the required element for success.

List of Tools and Software for Creating Animated Video Explainer

If you are a startup that wants to jump into the market with a bang, or if you are an existing business that wants to create a powerful digital presence, then it is high time you opt for some change. You can either reach out to an animated explainer video agency or try it out yourself by getting help from the list of 24 tools used for improved animated explainer videos.

  1. PowToon
  2. Animation Monster
  3. Doodly
  4. Maya
  5. Wideo
  6. Animaker
  7. Vyond
  8. Biteable
  9. Animiz
  10. Renderforest
  11. Blender
  12. VideoScribe
  13. Explaindio
  14. RawShorts
  15. MySimpleShow
  16. Toonly
  17. Moovly
  18. Explee
  19. Easy Sketch Pro
  20. Adobe After Effects

1.    PowToon

PowToon is the best choice to make if you want the quality of content that will create an impressive image of yours on your customers. This is a free access software; this means you can enhance your creativity as much as you want without having to worry about the money. It gives the edge by providing most of the user-friendly explainer video process. It has pre-prepared templates for videos and presentations to be made in real-time.

Moreover, it does not bound your creativity by just limiting you to one animation style. You can make explainer animated videos in various styles such as whiteboard, infographics, cartoons, etc. However, once the duration for the free version is ended, you will have to pay around $16 per month, which isn’t a bad deal at all. The drag and drop feature provided by it can be used by anyone without any prior knowledge of video animation.

2.    Animation Monster

Animation Monster is a reputable Explainer Video Production tool that can bring uniqueness to the table. They have identified that businesses are in a dire need of content that can uplift their image in the customers’ sight. Therefore, they are striving every day to bring the most enticing explainer animated videos for their customers. They offer services for 2D explainer videos motion graphics, whiteboard animations, and typography. Their provided packages are at affordable pricing so that every business that has the urge to be prominent in the market can have access to their services.

Animation Monster promises to give brands the ultimate marketing video that will make them stand out from the crowd in their respective industry. With cutting-edge technology and unique templates, you can come up with intriguing content for your brand. If you want to be noticeable in this era of utmost competition, then they claim to be your true companion.

3.    Doodly

Doodly is the master of creating professional, realistic, and engaging doodle videos in real-time. They are the experts in creating explainer videos with a marker or a pen.  Anyone can access the software and get started on the creative journey of making an exceptional animated explainer video. It has a strong grip over tools like a whiteboard, blackboard, greenboard, and glassboard animated videos. The quality of video created through Doodly ranges from 360p-1080p. You can have as many videos as you want without any hurdles.

They challenge to change your hand-sketched drawings into enticing animated explainer videos. You have the liberty to choose from thousands of sounds, characters, and scenes from their never-ending library. Moreover, if you want to incorporate any voiceover from your side, then you can easily do it. The cost of it is very affordable. It costs $20 per month only. In short, if you want simplicity blended with the right touch of technology, then Doodly is your way out.

4.    Maya

Maya is one of the leading software in the market that rules its clients’ hearts by providing exceptional animated explainer video services. It is used by companies, studios, and experts in the animation industry on a wide-scale. You can create anything from characters, games, movies, to 3D scenes. Your business will definitely see growth with the content created through Maya. It has outstanding features of coloring, animating, and modeling.

Furthermore, to add more to the user experience, it adds more technical complex effects, high-tech animation edits, title sequences, and logo animation. It comes with a 30-day free trial package. However, keeping the exceptional services and features it provides in mind, the prices are quite higher than any other software in the market. The overall yearly cost is around $1550. Nonetheless, if you trust them with your money, they promise to get you the desired results instantly.

 5.    Wideo

Wideo is yet another big name in the market with the most appealing features for your explainer video. It is a great tool for your business if you want to create content that can impress the maximum audience. It is the absolute best option for creating, editing, and sharing animated explainer videos. It offers hundreds of templates to choose from according to your preferences. You also have the freedom to customize a template according to the video’s requirements. Moreover, it gives wide options for music and images.

You can pick images from 1300 image items and can have access to more than 50 music tracks. This is the best animation online tool one can ask for. You can create HD explainer videos that will definitely persuade your audience to take purchasing decisions instantly. Furthermore, you will have an edge to choose from square or vertical videos to meet your customers’ criteria. As for the pricing is concerned, the tool comes with a 7-day free trial with a monthly cost of $19.

6.    Animaker

Animaker provides unique content just like its name. It is one of the most trusted animated explainer video makers in the market that focuses on providing the best quality content for your customers. You can make an explainer video about your business, for a product or service, or simply for promotional purposes.

They have plenty of live-action templates for you to choose from or tools to come up with your own customized template. Their drag and drop option is quite simple to use. They offer HD quality videos in 6 styles including infographics, 2.5D, typography, etc. with a huge range of 120 different animation types. It gives you the freedom to select charts, icons, and characters as you like and as your customers’ demand.

It is entirely a do it yourself tool, which means that you do not need any expert skills or command over the technology in order to operate it. Moreover, you have the liberty to resize the video at any time. The best about this is that despite being an animated video explainer software, it still provides text support in over 50 languages.

7.    Vyond

Vyond previously known as GoAnimate is one of the most popular free online tools in the animation market. It allows your business to easily create professional content in real-time. Explainer animated videos created through Vyond can bring your marketing a level up. It is one of the few tools that provide speed and professionalism at the same time.

This tool has attractive background settings that will surely grab your customers’ attention instantly. You can design characters or choose from the provided templates. With the finest drag and drop feature, creating an exceptional explainer video is no big deal. Moreover, it also gives the features of lip-syncing, realistic characters, and smooth dialogue delivery.

When you opt for creating a video through Vyond, they make sure to provide you with detailed tutorials, a text-to-speech option, and an outstanding image library. The cost for the packages range differently. However, an estimated cost varies from $40-$160.

8.    Biteable

Biteable is truly the simplest animated video maker present in the market. if you wish to see your brand name flaunting on every digital medium, then make sure you shake hands with Biteable. It gives the best motion graphics features with unlimited template options. The quality that makes this tool stand out from the crowd is the light minimal designing feature.

However, simplicity does not mean that they are incapable of providing the advanced explainer animation features. Hence, it also provides live-action templates, photos, and different video creation styles to choose from. Moreover, if you want your brand video to go directly on YouTube, this tool allows you to do this as well.

Also, if you have content in form of personalized pictures, texts, or music, you add that too. There is no limit to your creativity at all. As long as the price is concerned, you will have to pay around $20 monthly with a 7-day free trial. However, if you want to opt for a premium version then the cost may hit $100. Nonetheless, each dollar you spend on this tool will repay you in the form of higher revenues and marketing outcomes.

9.    Animiz

Animiz is one of the finest animation software used for the creation of unmatched explainer videos for your business. The free drag and drop option is easily available and can be downloaded in real-time. You can create 2D and text-based animations that will leave your viewers in awe. This tool can be used to express your business purpose and to have a strong marketing impact on the audience. However, if you are new, you may feel a little difficulty operating it.

Animiz is best suitable for people with relevant experience in video editing or creation. Its best features are easy usability, free video assets, caption and voiceover services, multi-track timeline, best animation effects, and flexible output options. The videos created through Animiz can be posted anywhere from your website to social accounts. Moreover, for your ease, there are unlimited template options. After a free trial, the cost starts from $29 per month.

10.   Renderforest

Renderforest is a great online platform for creating an animated explainer video that will give your business the ultimate edge in the market. You can create content for promotion of your business, for introducing a new product line, or simply for generating engaging content for presentations to motivate employees.

It gives the option of making videos for your website, social media sites, and whatnot. You have the opportunity to choose from thousands of templates or come up with your own customize style. You have top four explainer video styles to choose from such as whiteboard animation, animated presentations, 2D animations, and 3D animations.

Your creativity can touch the sky with this tool. Moreover, the best part is that you do not need to be a professional in order to be work on the tool, you can be a fresher and still make amazing animated explainer videos. It offers a free version where you can make animated videos of up to 1 minute. However, for the paid version, the price is $6.99/month.

11.     Blender

Blender is one of the most interesting free open-source animation software that can bring your imagination into moving content instantly. It is a 3D creation suite that gives you the chance to stand out from the crowd of hundreds of competitors in the market. They are popular for their 3D pipeline, modeling, rigging, animation, simulation, rendering, compositing, motion tracking, video editing, grease pencil, VFX, sculpting, Interface, and 2D animation pipeline.

Above all, you can do it all for free. Imagine not having to do any investment and get revenues in return. This software is the first choice of experts who need flawless work. The best of its features are manual and auto-tracking, textured brushes for 3D paintings, and camera restoration. Your business will have a new picture when you generate content with blender. You will also have a vast choice to pick from multiple templates for the explainer animated video.

12.    VideoScribe

VideoScribe is all you need for your business. It is easy, quick, and inexpensive. This allows you to bring your creativity on the roll with simplicity. You can create high-definition whiteboard animated videos, either with complex designing or with no designing at all. For creating unique content, you will have the chance of choosing from hundreds of royalty-free images and over one thousand music tracks/sounds.

It will not be wrong if you call this tool an all-rounder because no other tool can give you so much in such little pricing. They cost around $100 for a yearly package, this is the lowest possible cost as compared to all other tools present in the market. You will have access to the drag and drop option with ease.

Moreover, one of the finest features of this platform is the offline availability and work. You can work on it even if you do not have access to the internet. This platform also gives you the edge of doing voice-over recording to convey your business messages to your customers with a choice of video resolution. The icing on the cake is the direct web-publishing and import of sounds and fonts. What else does a business need?

13.     Explaindio

Explaindio is your ultimate go-to option if you are looking for something with the latest features and advanced technology. It is an AI-based software that allows you to create content with ease, flexibility, and affordability. From interesting animated characters to the simplest drag and drop options Explaindio does it all with perfection.

An animated explainer video created through this is going to put your business in the limelight. You can make 2D & 3D videos, sketched animations, and full-motion content. Moreover, it offers a huge range of digital elements that will change the perception of you about any such tools. It also enables importing options to add your own work into the animated video.

Its outstanding list of features includes more than 200 animation scenes to add into your video, accessibility to multiple animations at once, in-built transitions, importing of MP4, FLV, AVI, formats, and incorporation of royalty-free images. However, when something is this good, it will never come for free. Hence, Explaindio does not offer any free trials but one can easily opt for their monthly package of $37 or the lifetime package of $497.

14.     RawShorts

RawShorts is that one creative tool that will prove to be a game-changer for your business. This is one of the best whiteboard animated explainer video creator that will allow you to make unmatched content for your audience. It is a DIY explainer animated creator. It has the edge over others in the market when it comes to the graphic templates provided by them.

Moreover, since it is providing services for the whiteboard niche only, they claim to have a perfect result in everything created from this platform. This software also has amazing in-built effects and transitions. It has unique and creative images, media, and text techniques to add a touch of technology to your explainer video. It does not matter if you are not skilled or you do not know anything about creating animations, this software is easy to use for anyone.

However, if you are an expert professional and want something challenging to test your abilities, RawShorts will not disappoint you either. The best features of this software are texted to animation technology, effective collaboration and easy sharing, a huge media library, and animated templates and chart building. The cost for this amazing software starts from the reasonable cost of $49/month.

15.     MySimpleShow

MySimpleShow can simply be explained as simple, creative, and instant. This is just the right thing you need to create an animated explainer that will rule your customers’ hearts for years. The best part about MySimpleShow is it is neither a tool nor a software, it is an online site. All you have to do is go to the homepage, create an account, and begin the journey of creativity by wither inserting content in the template or by generating your customized template.

They have a comprehensive guide/tutorial for people who are new to the business or giving a try to explainer animated videos. You can be an expert in animations or you can be a newbie, if you choose MySimpleShow, it is never going to disappoint you at all. The ultimate best features are unlimited storyline and video templates, attaching voice-overs, adding subtitles, scribbling color and effects, watermarking, collaborating, and commercial rights of the content.

There is a free version of it, however, if you want to experience the best of the app, we would suggest you get a subscription plan. The plans start at $129/month. This might seem a little expensive but the end results are worth spending the money on.

16.     Toonly

Toonly would be the right choice to make if you want an interesting sales video or a promotional explainer video to attract your audience towards your business. It a simple drag and drop software that is going to make your life super easy. You can create content for crowdfunding, business marketing, product tutorials, work presentations, or social media sites, everything with ease.

They claim to ace perfection with ease and so far they have proved it with quality results. The software also offers in-built animated scenes with many digital tools to work on. In Toonly, you have the liberty to choose from unlimited characters, props, images, animations, in-built transitions, audios, sounds, expressions, and whatnot. However, all of this is available according to the plan you choose.

Moreover, to add more to the show, you can include your business message in the animated videos. One of the major reasons why Toonly is the best is the simple interface it has to offer when you are creating videos. The price for Toonly is nearly $20 per month with a 30-day money-back policy trial.

17.    Moovly

Moovly is yet another amazing multimedia creation platform that lets you create unique content with the best whiteboard animation tools. Your explainers video can rule your customers’ hearts if made through this intriguing software. If you are a business that does not want to spend much money on the explainer video but wants to have effective content that will pursue your audience, then Moovly is not going to disappoint you. There is no need to install it either, you can easily access it on the web.

It is having a huge range of 600000+ images, videos, sounds, and animations samples. You can either choose the ones already present there or you have the choice to come up with your own layout. You can create content for, business videos, tutorials, product or service promotion, or YouTube videos. You also have the option to create E-cards to share with your customers online to have healthy customer relationships. They have a free version for you to explore and then the paid version starts at $25 per month.

18.     Explee 

Explee is another good web-based explainer animation software to use if you want instant results in less time. It gives you the chance to create super interesting and intriguing videos for your business. Be it a sales video, some promotional content, or simply the message of your business conveyed to your audience through whiteboard strategy. The availability of tools such as illustrations, images, videos, and props has no limit.

Moreover, if you want to add a touch of your own, then you have the choice to customize images or animations. Explee gives you a free trial thing for 14 days, in which you can explore the attractive features and make your mind about the final purchase. Nonetheless, it is one of the most affordable software present in the animation industry with monthly charges of only $7.

19.     Easy Sketch Pro

Easy Sketch Pro is one of the finest explainer video tools that specializes in whiteboard doodling. This software has a huge customer base because of the easy options and simple smart user interface. They have a huge number of templates and images to choose from. Or if you wish to make content unique, then you can come up with the customized images and animations.

It offers the most needed feature of direct sharing the content to the audience by connecting the software to your social accounts or YouTube channel. The drag and drop option given by them is absolutely perfect. The price for the software starts from $30 per month.

20.     Adobe After Effects

Adobe After Effects is always going to be on the list because its performance is no less than any other reputable animation explainer software. It is in fact one of the most popular software to use for explainer videos because it gives the support of uncountable characters, scenes, and digital assets. it is easy to use, so even if you are a newbie, you can still give your business a new interesting picture.

It has the attractive features of data-driven animation, virtual reality effects, templates for motion graphics, and functionality for team projects. The cost of it is however higher than that of other software in the market with a monthly fee of $29.99. Nonetheless, each penny of this price is worth it when you get the results in form of higher revenues.

Will your business see evident growth after launching an animated explainer video?

Yes, businesses are always in the state of growing and making things different from the rest of the crowd. Hence, an animated explainer video will play an essential part in attracting customer attention and eventually business growth.

Are free explainer video animation tools effective?

Yes, they are for sure effective and can give you the opportunity to make unique for your business. They in fact are a great way to learn how to do animation.

How long does it take to make an explainer animation video?

An exceptional explainer video will take about 4 to 8 weeks to be created with complete detailing and touch-ups to be presented to your audience.

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